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TWO EXCLUSIVE ONE-DAY EVENTS
Sponsorship Masterclass Series
Two specialist masterclasses. Practical insights. Real-world strategies.
The Front Office Agency is bringing one of the world's leading sponsorship strategists, bestselling author and keynote speaker Kim Skildum-Reid, to Brisbane for an exclusive Masterclass Series.
The Rights Holder Masterclass
Winning Sponsors & Building Better Deals
Tuesday 16th March 2027
The Westin Brisbane
9:00am – 5:00pm
A one-day masterclass for rights holders designed to help you secure the right partners, strengthen your offering and build more compelling sponsorship proposals. See sponsorship from the sponsor's perspective and gain practical tools to grow commercial value.
The Sponsor
Masterclass
Strategy, Leverage & Commercial Impact
Wednesday 17th March 2027
The Westin Brisbane
9:00am – 5:00pm
An intensive one-day masterclass for sponsors looking to strengthen the performance of their sponsorship activity. Learn how to make smarter investment decisions, maximise value and create stronger commercial outcomes.
MEET OUR FACILITATOR
Kim Skildum-Reid
Global Sponsorship Strategist | Author | Speaker
With more than 30 years' experience, Kim Skildum-Reid is recognised as one of the world's leading sponsorship strategists and thought leaders, helping to shape the best-practice standards used by organisations around the globe. Her engaging, straight-talking approach challenges traditional sponsorship thinking and equips audiences with ideas and strategies they can apply immediately.
Kim is the author of the international bestsellers The Sponsorship Seeker's Toolkit and The Corporate Sponsorship Toolkit, and the founder of PowerSponsorship.com.
THE RIGHTS HOLDER MASTERCLASS
Winning Sponsors & Building Better Deals
Facilitated by Kim Skildum-Reid
One of the world's leading sponsorship strategists and thought leaders.
Practical strategies, proven insights and smarter approaches to securing sponsorship and growing commercial value.
WHY THIS MASTERCLASS?
In an increasingly competitive sponsorship market, securing the right partners takes more than a strong property and a standard proposal. It requires a clear understanding of what sponsors are looking for, how decisions are made, and how to create an opportunity that stands out.
This intensive one-day masterclass gives rights holders a rare opportunity to see sponsorship from the sponsor’s perspective. Drawing on more than 30 years of global sponsorship experience, Kim Skildum-Reid will share the strategies, insights, and practical approaches that can help you identify the right prospects, strengthen your offering, and build a more compelling case for partnership.
Designed to be practical, engaging, and highly interactive, the workshop combines real-world case studies, group and individual exercises, proven frameworks, and opportunities to address the sponsorship challenges facing your organisation.
You’ll also explore how AI can be used intelligently and effectively throughout the sponsorship process, helping you work smarter and uncover opportunities while maintaining the quality, originality, and strategic thinking that successful partnerships require.
WHAT YOU'LL TAKE AWAY
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The evolving factors influencing sponsorship decision-making.
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The key distinctions between high-performing rights holders and those facing challenges.
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The trends and technologies worth adopting - and those that are unlikely to add value.
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Three things you must do before you start seeking sponsorship.
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Building a high-quality prospect list efficiently and with greater focus.
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Identifying new sponsor opportunities and emerging sponsorship categories.
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Determining which sponsorship categories should be prioritised first.
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Understanding the key differences between a strong sponsorship offer and one that fails to resonate.
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Identifying what makes a best-practice offer more valuable than a traditional sponsorship package.
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Understanding the key priorities and motivations that influence sponsor decision-making.
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Identifying the most important component of a sponsorship offer, along with practical ways to develop it more effectively.
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Ensuring your sponsorship offer delivers broader organisational value beyond financial investment.
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Identifying fresh commercial angles and sponsor priorities that can strengthen your sponsorship proposition.
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Exploring underutilised approaches that can increase sponsor appeal.
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Recognising opportunities that others may overlook.
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Identifying potential funding sources beyond traditional marketing budgets.
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Understanding the strategic role of the sponsorship proposal.
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Building a compelling business case that supports a positive decision.
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Identifying the key elements of a strong, contemporary proposal.
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Developing effective approaches to pricing, contra arrangements and fee structures
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Offer killers – what not to do.
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Managing sponsorship opportunities with short lead times.
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Building a compelling proposition for a relatively small audience.
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Attracting national sponsors to local and regional properties.
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Successfully replacing a long-term sponsor and repositioning the opportunity for market.
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WHAT YOU'LL RECEIVE
Full-day catering including coffee on arrival, morning tea, lunch and afternoon tea
Digital copies of the workshop presentation materials
Follow-up resources and recommended
reading
Exclusive virtual “Ask Kim Anything” group session following the workshop
PRICING
(Early Bird Before 18/12/2026)
Early Bird: $550.00
Early Bird (Group of 3): $1,575.00
Standard: $650.00
Standard (Group of 3): $1,875.00
THE SPONSOR
MASTERCLASS
Strategy, Leverage & Commercial Impact
Facilitated by Kim Skildum-Reid
One of the world's leading sponsorship strategists and thought leaders.
Advanced strategies, practical insights and smarter approaches to maximising sponsorship performance and commercial return.
WHY THIS MASTERCLASS?
In today’s sponsorship environment, strong partnerships require more than visibility and brand exposure. They demand clear strategy, creative thinking, effective leverage, and the ability to demonstrate measurable commercial value.
This intensive one-day masterclass is designed for sponsors looking to strengthen the performance of their sponsorship activity. Drawing on Kim Skildum-Reid’s global experience and contemporary sponsorship best practice, participants will gain practical insight into making smarter investment decisions, maximising the value of existing partnerships, and creating stronger, more meaningful commercial outcomes.
Highly interactive and outcomes-focused, the workshop combines real-world case studies, group and individual exercises, practical frameworks, and dedicated opportunities to address the sponsorship challenges facing your organisation.
Participants will leave with strategies they can apply immediately to improve sponsorship performance, strengthen internal buy-in, and deliver greater commercial impact.
WHAT YOU'LL TAKE AWAY
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Understanding disruptive sponsorship, why it works and why it is becoming increasingly important.
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Identifying the key drivers behind disruptive sponsorship beyond technology.
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Leveraging emerging trends strategically without simply following the market.
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Redefining the role of the sponsor.
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Reassessing the role sponsorship plays within the organisation.
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Understanding the five essential elements required to manage sponsorship effectively.
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Understanding which sponsorship benefits deliver the greatest value, and which have less impact.
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Identifying the early warning signs of a potentially difficult partnership.
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Turning sponsorship opportunities into stronger, more meaningful results.
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Applying three proven strategies to uncover bigger and more impactful ideas.
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Maximising the value of emerging technologies and trends, including artificial intelligence, virtual and augmented reality, microtargeting, advanced customisation and data aggregation.
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Exploring innovative leverage strategies that can unlock additional value.
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Strengthening underperforming sponsorships to better deliver against objectives.
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Reinvigorating established sponsorships that have lost momentum.
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Setting clear objectives, establishing benchmarks and identifying what to measure.
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Developing a complete and meaningful picture of sponsorship performance.
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Creating effective reporting that clearly demonstrates outcomes and value.
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Navigating short lead times and limited or no leverage budgets.
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Managing sponsorships driven by senior executive priorities.
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Working effectively with difficult or inexperienced partners.
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Managing complex or challenging sponsorship exits.
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Understanding the structures and approaches that support effective sponsorship management.
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Applying practical audit strategies to assess sponsorship performance and value.
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Managing sponsorship activity across different regions or areas of the organisation.
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Building internal support for a more strategic approach to sponsorship.
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Identifying three practical changes that can be implemented immediately.
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WHAT YOU'LL RECEIVE
Full-day catering including coffee on arrival, morning tea, lunch and afternoon tea
Digital copies of the workshop presentation materials
Follow-up resources and recommended
reading
Exclusive virtual “Ask Kim Anything” group session following the workshop
PRICING
(Early Bird Before 18/12/2026)
Early Bird: $550.00
Early Bird (Group of 3): $1,575.00
Standard: $650.00
Standard (Group of 3): $1,875.00
PRACTICAL. RELEVANT. IMPACTFUL.
Why Attend?
Expert Insights
Learn from global best-practice and real-world experience.
Practical Tools
Walk away with strategies you can apply immediately.
Commercial Focus
Drive measurable value and stronger partnerships.
Networking
Connect with industry peers and like-minded professionals.
Led by a Global Expert
Gain insights from one of the world's leading sponsorship strategists.
WHAT PARTICIPANTS SAY
Excellent course that was engaging and worthwhile to take part in. Big thanks to Kim for being such an amazing presenter and facilitator.
NICK PETERS
MAZDA AUSTRALIA
Kim, your workshops were fantastic! I cannot wait to implement your techniques into my workplace. I loved seeing real life examples and creating real, simple, and exciting leverage ideas that can be easily transferred across a range of our programs and events.
ASHLEIGH LOWE
CAIRNS REGIONAL COUNCIL
Totally applicable immediately!! Good balance of theory presentation with case study examples AND practical workshopping through the process start-to-finish. Kim’s experience of working on both sides of the fence – rightsholder and sponsor – means she can tell you what the other party needs/wants/doesn’t want.
LAWRENCE WEST
NBL
Really enthusiastic and passionate speaker that makes learning enjoyable and easy. I enjoyed the practical brain storms that help you develop the skills being taught. I also liked the case studies and examples of sponsorships that really get it!
BENOIT MORANA
CANCER COUNCIL AUSTRALIA